The Exhibitor’s Field Manual
Checklists, gear load-outs, and bulk-buying math from the show floor — not from a booth vendor trying to sell you one. By James Beloff.
Path 02
Booth & Gear
- 10×10 packing list
- Lighting under $200
- Rent vs. own
Path 03
Swag & Bulk Buying
- The 83% keep-rate rule
- Unit-price breakpoints
- Giveaways that get leads
Free Printable
The Pre-Show Checklist (updated 2026)
The one-page checklist that has run every booth I’ve worked — deadlines, line items, and the stuff everyone forgets.
Printable Library
Trade Show Budget Planner
Every cost bucket with real ranges, from space to shipping.
10×10 Booth Packing List
One case, zero forgotten cables. Print, tape to the lid.
Post-Show Follow-Up Tracker
Leads to calls in 48 hours — the sheet that makes it happen.