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I still remember my first trade show. I was “the guy with the card table.” I had a stack of brochures that weighed more than my luggage, a tablecloth that was three inches too short on every side, and a look of pure panic every time a prospect walked...
I hope to be able to make something that can be as helpful as this but I think this video really drives all the right points and makes the concepts crystal clear!
My first trade show was a whirlwind, and that is both good and bad. It was a blast! But I know now I missed a lot of opportunities. I have put together this list to give you an edge when you start your trade show journey. I think most would agree there are three main...
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